Optimize– To the Max!

September 2, 2008

If you want to draw traffic from search engines like Google or Yahoo, you have to understand how search engines work and what they look for.  Search engines employ “crawlers” to browse the web based on how relevant the site and its content are to the users search.  A search engine’s “crawler” looks for keywords, the accessibility of a site and its content.

 

A site’s accessibility can be important as well.  Is your site easily categorized?  Can users browse your “news” page and still be able to get back to your “home” page?  Are there too many links?  Broken links?  These types of minor issues can reflect poorly on your website and cause search engines to shy away from your site and choose someone else’s.       

 

The Jeff Paul system is there to help you through the process of optimizing your website for success!  If you only jump on one bandwagon your whole life, let it be this one!  There’s fantastic money making potential in harnessing the power of the world wide web and our All-Star coaches know the ins and outs of this fascinating new market place. 

 

 

 

 

Picking a Web Host

August 29, 2008

Where your website resides is extremely important to your ability to market it, so deciding which web host to go with is important. You’ll need to consider your monthly hosting fees. You don’t want to be throwing money away but you also don’t want to go for the cheapest hosting fee and not get quality. The fees for good hosting will be anywhere from $14.95 - $59.95 for one site. You can get anywhere from no support on the low end, to 24/7 support on the high end. Something you will want to keep in mind is that ISP and hosting companies are two separate entities. You might have an ISP where you’re connecting to the Internet through your local cable company. But then you are using some company that could be located in New York, Oregon, or somewhere else that has rooms full of servers that host your Internet site. These also have back-up servers that are connected to what’s called the backbone of the Internet, so that your communications can be reached from all over the world.

Getting Your Name Out There

August 21, 2008

Internet Marketers are catching on to the trend of using the internet to reach a larger customer base like never before.  If you have been struggling to appeal to clients in your niche, or if you are looking to establish a niche full of customers waiting for the products you offer, the Jeff Paul system is here to help. 

Email

Send your clients updates in real time.  Get the attention of thousands by building or purchasing email lists.  Developing a great newsletter is one of the best ways to grab a subscriber’s attention and really motivate them to purchase.  Not good at writing?  Websites are set up all over the internet where writers gather to write articles for you. 

Writing a great copy written newsletter to draw attention to your website can quickly generate the kind of traffic you will need to get the business profits you desire.  Using these newsletters, you can get subscribed users to a website catered to their needs. 

Create warm leads today with a great email system.  The Jeff Paul system knows that the money is in the list, and we can help you develop the warm leads you deserve!

Media Marvels

August 19, 2008

Media Marvels

Media can be a fantastic way to showcase your web page with the latest and greatest technologies.  Users love visuals and with so much floating around, it’s simple to grab an image or a video relevant to your content. 

You Tube

You Tube is a great site if you are interested in the field of Vlogging.  Vlogging allows the internet marketer to speak rather than write.  Some users view this as more personal.  Websites all over the internet have been using video technology to host tutorials, provide commentary, or display the various features of the product they are marketing. 

Myspace

Using a Myspace will allow you access to music and even more video footage.  Many Social Networking sites are catching on to this exciting trend, but Myspace is by far the front runner.  With so many customizable options, Myspace becomes an excellent place to build a good user base, display media, and provide reviews.

Blogs

Blogs also support pictures and video.  Had an event recently?  Publicize on your blog!  Show pictures or video footage taken at the event.  This can help motivate users into buying into your products under the assumption that they are part of a larger group.

Spice up Your Content

Don’t get left behind.  Users all across the World Wide Web are flocking to this new technology.  If you haven’t used Vlogging yet, it can be a great way to help bring your website up to date with other more optimized websites. 

As always, the Jeff Paul system is at the cusp of these technologies.  If you’re unsure of how to use these methods, look no further than our specially trained staff.  We’re standing by to help you make the most of your site!

Customer Outreach

August 15, 2008

Internet Trends 

If you’ve ever wondered how name brand products became what people know and trust today, the answer is simple, Customer Outreach.  Internet businesses are focused on providing their customers with the most up to date products based on their needs.  Using the internet to track customers has been pivotal in the success of internet marketers in this technological age.

Market Research

Market Research helps put your client base in perspective.  Who are these people and what are their needs?  If you want to sell a product, it seems obvious that you need someone to sell to, but many failing internet marketers struggle trying to locate a strong customer base. 

The days of street corner flyers and live events to bring in a larger customer base are over.  Discussion boards allow internet marketers to monitor the needs of their market 24/7.  Blog sites and classified ads act like billboards designed to flag users down.

The Advantage

By allowing users to subscribe to their pages, internet business owners are quickly discovering by updating their content, users are attracted to websites that constantly change.  Subscriptions allow users the freedom to choose where they want their attention to be directed.  All of these interesting fields can be easily catalogued and bookmarked for easy reference later.

Businesses ally themselves with larger entities in link exchange programs to boost traffic.  Link exchanges are beneficial to end users because they supply the casual browser with a vast pool of resources.

Be a part of this exciting world by giving the Jeff Paul program a try.  Our specially trained staff is working tirelessly to stay on top of these constantly evolving trends to bring you the freshest information on your shortcuts to internet millions.

Direct Marketing

August 14, 2008

The Way it Used to Be

It used to be that sending mail and directly corresponding with your client base was the most effective way to attract attention to your business.  Those days are over.

Internet Marketers are faced with a new challenge, how do you reach the same amount of customers faster?  The answers are simple.

Email

E-mail allows your users to be updated whenever a change is made to your website, or if you have a newsletter that needs to reach thousands of users.  Auto responders make the whole process automatic and smooth.  In this changing world, automation is one welcome change that is allowing Internet Marketers the time they need to focus on their clientele. 

Discussion Boards

Remember when live event s attracted huge throngs of potential clients?  Discussion boards are like live events happening every day, sometimes down to every hour.  Users browse these discussion threads looking for topics related to their field of interest.  Signing up with large entities like Yahoo or Google will allow you access to the millions of subscribers already a part of those services. 

Link Exchanges and Directories

Link Exchange programs and directories allow your content to be filtered on to the internet in a categorized fashion.  If you want to get in touch with your market, you’ve got to be a part of where they are looking.  These methods are free and often involve something as simple as contacting the person in charge and asking to be inducted in to their program. 

Join the thousands of successful internet marketers already taking advantage of these great new features.  The internet is definitely changing the way business is done, for the better!  The Jeff Paul system can be your ally in the quest to make money.  This exciting opportunity has never come at a better time!

Business Owner 2.0

July 29, 2008

Gone are the days when opening a business was as simple as renting a space, having an idea and reaching people.  Foot traffic cannot compare to web traffic, and small business owners are starting to get to know the internet. 

In this new world, businesses can go international at the click of a mouse.  Businesses are using the internet to market like never before.  Marketing campaigns are being adjusted with a  new “multi-cultural” idea in mind. 

Many business owners are finding it even easier to fall into a specific niche category with access to so much information and so many people.  Internet marketers are able to contact and understand their market like never before!  With access to discussion boards and other social networking tools, marketers can be sure they can stay current with what their market needs. 

Even Real Estate has turned to the internet!  People have sold property through Ebay, many mortgage and home insurance companies have begun to list their services online and professionals have even begun building databases where home buyers and sellers can locate them. 

If you want to “stay in the game” the internet is now the playing field.  With cheap startup costs and the ability to stay in touch with your market, the internet isn’t going away.  Business owners will quickly find that the internet is an invaluable tool to  anyone looking to inflate what profits they already have.

5 Steps for a Rock Solid Niche

July 23, 2008

If you want to make money on the internet, the Jeff Paul system can help you find and establish a strong niche market that you can use in your shortcuts to internet millions.  Your niche market will be the turnkey resource; providing you with direction while you build your business and make money on the internet.  With these 5 Jeff Paul approved steps, you’ll be able to discover your niche in no time. 

           

The money is in the list

 

Email lists won’t help if you don’t have a niche.  So, build a niche list!  Start by looking at all the things you are interested in and go from there.  By looking at what you already do, you may find some way to do it differently, or better. 

 

Even things that you’re interested can prove lucrative, given the proper affiliate or product.  If you’re planning on internet marketing, a well defined niche based on what you’re interested in will make it easier to find your clients and establish a rapport with them.  

 

So make a list of the things your interested.  Come up with a system (Jeff Paul uses numbers 1-10) of brainstorming. Write each and every idea down on a piece of paper and assign it a number based on its difficulty to you.  Look at how hard it is to do, how hard it is to learn about, and how hard it is to talk about.  All of these things will be crucial if you want to market the ideas. 

 

Starting Up: A Rock to Stand On

 

The startup is the most difficult part of the process.  You will need to assemble product knowledge, gain a substantial client base, gain email list names, establish communication with people in your niche, and build your website.  The one thing most small business owners will agree on is that you do best if you’re doing what you love.

 

This is another reason why you should not shy away from investigating your interests.  You can cut the research you’ll do in half, be able to communicate with confidence, and already have a good sense of what people are looking for. 

 

Life Experience

 

Life experience and education can also play a substantial role in deciding on the perfect niche.  What have you been prepared for?  What was your favorite subject in school, and what did you like most about that subject?  Talk with people in the field your contemplating, maybe they can help you understand the market better.  Remember the internet is a shortcut to meeting people, which in turn provides a shortcut to millions. 

 

 

 

Invest Your Time in Books   

 

Often, a well written book on small business will provide you with a list of business ideas that can be helpful when trying to decide on your niche.  “How to” books on business can also offer you clever ideas to cut costs, manage your resources more efficiently and even outline an action plan to keep you on track. 

 

Research:

 

How did a large corporation like Macy’s become what it is today?  Most of today’s large corporations built their way up to what they are today because they made themselves specialists in what they did.  Research showed the same customer that will buy a shirt will also buy a bed spread.  Research helped define fashion trends that lead to the lines that are carried by these department store giants.    

 

The Jeff Paul system teaches niche marketing.  This strategy has proven effective time and time again and the formula is so simple: find what they want and give it to them.       

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