Information sells!

September 5, 2008

Guess what people…  Information sells products.  Sounds simple right?  If you aren’t using articles to market your products, you need to take a good look at how your local news gets its subscriber/viewer base.  How many times have you been motivated to watch the ten o’clock edition out of fear of dying from something you’ve eaten, or wanting to know the end of a story that sounded amazing? 

Effective Copywriting

If you don’t believe that, pay attention to the ads run by your local news station.  “Something you could be having for dinner might be extremely dangerous to you, more on the 10 o’clock addition.”  How many times have you heard something like this, gotten curious and found yourself waiting until almost 10:55 to see what ends up being a 5 minute filler portion at the end of the show? 

Now combined with affiliates, internet marketers are finding classified ads to be an effective free way to get into advertising.  By using even the most basic counter, you can quickly monitor the amount of traffic you’re receiving to the site. 

Depending on the revisions of your sales ad, you may so those numbers rise or fall dramatically.  If you want to make money online, you’ll need information to sell your product.  Is there a better way to entice someone to take a look at what you offer? 

A good article uses keywords and introduces information to a user to stimulate a purchase decision.  Content and keywords are therefore two problems that can be solved at the same time.  A quick search for keywords can help fill your article with specific relevant terms the user is looking for.  You can use  wordtracker.com/gtrends to check for relevant keywords and see how often these items are actually being searched.  By searching for keywords you may also find yourself with more than a few ideas for articles.

 

The Jeff Paul system can help you set up articles that are both informative and serve the marketing purpose that will get you the sales you are looking for.  If you’re tired of other failed attempts at getting your business to “take off” you should really try information.  As always, our All Star team of coaches will be there for you every step of the way. 

 

 

 

 

 

 

 

 

 

 

Comments

Got something to say?





  • RSS Jeff Paul Products

    • Market Research September 22, 2008
      Market research is very important when trying to figure who your market is.  You need to be constantly reviewing places on the internet. Figuring out the goals that people are striving for and the problems they’re trying to avoid.  Knowing your audience is key.  If you can figure out what people want before they know [...]
      admin
    • RSS Feeds September 19, 2008
      RSS feeds are a great way that internet marketers have found to stay on top of their market at all times.  RSS feeds put the user “in the know” whenever new elements in their market change.    Monitoring your Market   Many blogs have RSS feeds built into them, allowing the end user to quickly access any updated [...]
      admin
    • Marketing 101: Back to Basics September 17, 2008
      Internet Marketers are constantly looking for new strategies to get the word out about the websites they create and the products they advertise.  Don’t get too caught up in building a website if you have no concept of how to market.    Sparking an Idea   Everything starts with an idea.  You need to have a direction which [...]
      admin
    • Internet Marketing: Finding New Ways to Reach Consumers September 15, 2008
      Internet Marketers are getting in on the secret!  The internet is a “brave new world” that’s only just begun to develop!  Small business owners are finding the internet to be a cheap alternative to the costs of opening one’s own store.    Why spend the money to rent a space out and try to take over [...]
      admin
    • Classified: Secrets to Success September 12, 2008
      The Jeff Paul program is back with another great free tip!  Classified ads are a great way to test the effectiveness of your advertising skills and draw traffic from a variety of users.   What is Classified Advertising?   Classified ads are free advertising space.  It’s really as simple as that.  For the inexperienced internet marketer, classified ads at [...]
      admin
    • The Secret to Success! September 11, 2008
      If you’ve ever wondered how name brand products became what people know and trust today, the answer is simple, Customer Outreach.  Internet businesses are focused on providing their customers with the most up to date products based on their needs.  Using the internet to track customers has been pivotal in the success of internet marketers [...]
      admin
    • Maximizing Adwords September 10, 2008
      Thinking about using a paid service to advertise?  Google Adwords is one of the better services available to amateur internet marketers, but you will need more than just a website if you want to turn that traffic into $$$$.    Consider this; paid advertising brings in more traffic faster than most methods of marketing to your [...]
      admin
    • New Ways to Reach your Customers! September 9, 2008
      Internet Marketers are getting in on the secret!  The internet is a “brave new world” that’s only just begun to develop!  Small business owners are finding the internet to be a cheap alternative to the costs of opening one’s own store.    Why spend the money to rent a space out and try to take over [...]
      admin
    • Tracking Your Traffic September 8, 2008
      Have you ever found yourself on the internet clicking away only to realize you don’t remember where you’ve visited?  Internet Marketers are learning how to deal with the challenge of getting traffic and keeping it!  The first thing business owners are doing is to recognize where traffic is coming from.  If you’ve ever wanted to [...]
      admin
    • Direct Marketing: Out with the Old in with the 2.0! September 5, 2008
      It used to be that sending mail and directly corresponding with your client base was the most effective way to attract attention to your business.  Those days are over.  You can do everything available to a direct marketer then, only now you can do it much more efficiently.    Internet Marketers are faced with a new [...]
      admin